{"product_id":"fundamentals-of-advertising","title":"Fundamentals of advertising","description":"\u003cp\u003eA concise guide to the core principles of effective advertising. Learn how successful campaigns are planned, targeted, created, and measured across digital and traditional channels.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis ebook covers audience targeting, creative strategy, media planning, campaign execution, and performance analysis - providing the essential knowledge needed to build advertising campaigns that deliver results.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAdvertising fundamentals\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003eAudience targeting\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003eCreative and messaging strategy\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003eMedia planning and buying\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003eCampaign measurement and optimization\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cbr\u003e\u003cbr\u003eKey advertising metrics and KPIs\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003ePerfect for marketers, business owners, students, and anyone looking to understand how advertising drives brand growth and business success.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":47978948919348,"sku":null,"price":5000.0,"currency_code":"RSD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/5564\/8052\/files\/ChatGPTImageJun28_2026_12_45_58PM.png?v=1782899409","url":"https:\/\/90mqzh-s1.myshopify.com\/products\/fundamentals-of-advertising","provider":"White Arrow Marketing and Advertising","version":"1.0","type":"link"}